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President Joe Biden is opening a new line of attack against former President Donald Trump this week, flipping the script on the classic Reagan-era “Are you better off than you were four years ago?” question to remind voters of life during his predecessor’s tenure.

Ronald Reagan used the question to great effect in his race against then-President Jimmy Carter: In their lone debate of the 1980 presidential campaign, Reagan posed the searing question to voters in his closing statement, “It might be well if you ask yourself - Are you better off than you were four years ago?” Since then, it has often been used to attack incumbents running for reelection – but Biden appears ready to use the question to remind voters of how Trump’s term ended.

Biden campaign officials are making a concerted effort to refresh voters’ memories of Trump’s time in office, including his approach to the Covid-19 pandemic, as they prepare for a re-match against him in November. Trump’s campaign has sought to use the question to draw its own contrasts with Biden recently on the economy and immigration.

Biden also took aim at Trump for his treatment of racial justice protestors in the wake of George Floyd’s death along with his role in the January 6, 2021, insurrection before turning the page to how the country has recovered from the pandemic during his own presidency.

Biden’s campaign followed those fundraiser remarks with a new digital ad around the issue on Thursday. The 40-second digital spot features a social media post of Trump posing the same question while showing images of empty shelves in grocery stores, and Trump, speaking from the White House podium, touting his administration’s response against images of people in hospitals.

It’s the latest effort by the Biden campaign to remind voters of Trump’s time in office as they anticipate a close race against the former president in November. Recent polling has reflected a tight contest between the two men on the national level and in key battleground states.